Freia Aesthetic Singapore

Freia Aesthetic Singapore

Freia Aesthetic Singapore

An e-commerce shop that sells premium skincare products.

An e-commerce shop that sells premium skincare products.

An e-commerce shop that sells premium skincare products.

Freia247 is Singapore's trusted retailer of premium skincare brands. We stock only world-renowned skincare products trusted and recognised by women and men.

Client:

Freia Singapore

My Role:

Website Developer and SEO specialist.

Year:

2025

Service Provided:

Created the Shopify platform, SEO, API integrations, built the newsletter flow.

Product Collection page of a product category.
Screenshot of the seasonal campaign page/collection.

In 2025, I developed Freia247’s Shopify e-commerce platform for premium skincare in Singapore, focusing on a clean, intuitive shopping experience. I structured navigation around product types and concerns, implemented essential API integrations, and optimized on-page SEO to support higher search visibility, smoother online ordering, and stronger customer engagement.


A screenshot from a website's blog collections.
A screenshot from a website header.
Checkout page with custom payment gateways and google pay.